TOM McMANUS gettom@mac.com +1 917-533-4110
CD/Art+Technology
Award-Winning Creative Director with expertise in both agency and corporate environments.
Led $20 million to $300 million transition from traditional to integrated media content provider for client Samsung. Launch team member supervising Droga 5 on “Pru Challenge Lab” microsite, winner of the 2013 Cannes Titanium Lion.
• Social Advertising
• Social Video
• SoLoMo
• Interactive Advertising
• Content Creation
• Creative Strategy
• Branded Content
• Rich media
• Branding and Identity
• WordPress
• HTML
PROFESSIONAL EXPERIENCE
Tom McManus
Freelance
November 2013 to present
Group Creative Director
Prudential Advertising Newark, NJ April 2009 to November 2013
Led development of integrated, multichannel advertising campaigns supporting Prudential's corporate brand
and domestic businesses. Directed social media implementation, mobile advertising, and engagement initiatives.
Supervised 2 creative directors with 12 direct reports.
• Launch team member supervising Droga 5 on the “Challenge Lab” microsite. Won 2013 Cannes Titanium Lion.
• Led the transition of the creative department from traditional advertising to an integrated content provider.
• Supervised work that won the Financial Marketer of the Year in 2013.
Creative Director, N.A.
Cheil Advertising Ridgefield Park, NJ March 2003 to December 2008
Creative lead on Samsung account. Headed offices in Toronto, Mexico City, Irvine, Dallas, and Ridgefield Park. Built interactive division from 1 to 28 direct reports and offline division from 3 to 14 direct reports.
• Agency billings from $20 million to $300 million on Samsung account in five years under my tenure.
• Represented North America at Samsung Global Network Conferences in Seoul, Korea.
• Cannes Media shortlist for digital creative.
Founder and Owner
Photoscape Inc. New York, NY March 2001– March 2003
Created business plan and implemented professional photographer showcase site. Designed, coded, and maintained the site. Partnered with New York Gold and represented over 250 photographers. Named by Communication Arts as one of the top photography resource sites on the web.
Creative Director
Young & Rubicam New York, NY September 1999– March 2003
Launch team member of Young & Rubicam’s digital arm, Brand Dialogue. Directed creative staff of five for American Home Products and Merck. Managed creative projects from concept to completion, including planning. Led the creative team in the production of advertising and interactive work.
Associate Creative Director
Young & Rubicam New York, NY March 1995 – September 1999
Worked for Group Head. Responsible for creating TV and print for Digital Computers.
Previous experience: Created over 30 Absolut Vodka ads at TBWA/Chiat Day
Education: Pratt Institute BFA
Awards: Cannes, One Show, Webbies, Andy, Cannes, Kelley Grand Prize, NY Addy, MIXX, OMMA, IAC, Effie
ACCOUNTS
APPAREL
FUBU
Coogi
AUTOMOTIVE
Acura
Bridgestone/Firestone
National Car Rental
BEVERAGES
Absolut
Bombay Sapphire
Glenlivet
FINANCIAL SERVICES
Accenture
ATT Financial
Citibank
Prudential
Met Life
MEDIA
Comcast
Warner Brothers
PACKAGE GOODS
Woolite
Chef Boy-ar-dee
PHARMACEUTICAL
AstraZeneca
Merck
TECHNOLOGY
ATT
Digital Computers
LG
Sony
Samsung
Xerox