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TOM McMANUS     gettom@mac.com          +1 917-533-4110       

 

 

CD/Art+Technology

Award-Winning Creative Director with expertise in both agency and corporate environments.

Led $20 million to $300 million transition from traditional to integrated media content provider for client Samsung. Launch team member supervising Droga 5 on “Pru Challenge Lab” microsite, winner of the 2013 Cannes Titanium Lion.

• Social Advertising

• Social Video

• SoLoMo
• Interactive Advertising

• Content Creation

• Creative Strategy

• Branded Content

• Rich media

• Branding and Identity

• WordPress

• HTML

 

PROFESSIONAL EXPERIENCE

Tom McManus

Freelance 

November 2013 to present

Group Creative Director  
Prudential Advertising    Newark, NJ     April 2009 to November 2013

Led development of integrated, multichannel advertising campaigns supporting Prudential's corporate brand 

and domestic businesses. Directed social media implementation, mobile advertising, and engagement initiatives. 

Supervised 2 creative directors with 12 direct reports.

 

• Launch team member supervising Droga 5 on the “Challenge Lab” microsite. Won 2013 Cannes Titanium Lion.

• Led the transition of the creative department from traditional advertising to an integrated content provider.

• Supervised work that won the Financial Marketer of the Year in 2013.

 

Creative Director, N.A.    

Cheil Advertising    Ridgefield Park, NJ    March 2003 to December 2008

Creative lead on Samsung account. Headed offices in Toronto, Mexico City, Irvine, Dallas, and Ridgefield Park. Built interactive division from 1 to 28 direct reports and offline division from 3 to 14 direct reports.

 

• Agency billings from $20 million to $300 million on Samsung account in five years under my tenure.

• Represented North America at Samsung Global Network Conferences in Seoul, Korea. 

• Cannes Media shortlist for digital creative.
 

Founder and Owner

Photoscape Inc.      New York, NY    March 2001– March 2003

Created business plan and implemented professional photographer showcase site. Designed, coded, and maintained the site. Partnered with New York Gold and represented over 250 photographers. Named by Communication Arts as one of the top photography resource sites on the web. 

 

Creative Director

Young & Rubicam       New York, NY    September 1999– March 2003

Launch team member of Young & Rubicam’s digital arm, Brand Dialogue. Directed creative staff of five for American Home Products and Merck. Managed creative projects from concept to completion, including planning. Led the creative team in the production of advertising and interactive work.


 

Associate Creative Director
Young & Rubicam       New York, NY    March 1995 – September 1999

Worked for Group Head. Responsible for creating TV and print for Digital Computers.

 

Previous experience: Created over 30 Absolut Vodka ads at TBWA/Chiat Day


Education: Pratt Institute   BFA   
 

Awards: Cannes, One Show, Webbies, Andy, Cannes, Kelley Grand Prize, NY Addy, MIXX, OMMA,  IAC, Effie

 

ACCOUNTS

 

APPAREL
FUBU
Coogi


AUTOMOTIVE
Acura
Bridgestone/Firestone
National Car Rental


BEVERAGES
Absolut
Bombay Sapphire
Glenlivet

FINANCIAL SERVICES
Accenture
ATT Financial
Citibank

Prudential
Met Life

 

MEDIA
Comcast
Warner Brothers


PACKAGE GOODS

Woolite
Chef Boy-ar-dee

PHARMACEUTICAL
AstraZeneca

Merck

 

TECHNOLOGY
ATT

Digital Computers
LG
Sony
Samsung
Xerox